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ContentCowboys was asked to develop the Rock Edition bottle campaign of Absolut Vodka, a collectors item of Absolut Vodka for the Holiday Season.
Tim Vanhamel was tasked to form the Absolut rock band. Through the website www.theabsolutband.be any musician could create a profile to join Tim Vanhamels ‘The Absolut Band’. All musicians had top post their own video clip items. On December 5, 2009, 25 musicians were invited to a selection day where they had to convince Tim live. Tim went on with his band rehearsing for over one month preparing a tour in 2010.
A TV commercial was shown at Acht and spread virally, with Tim making a call to action in a funny musical way. Furthermore, flyers were distributed at various locations and appeared in ads in VICE magazine.
Through various blogs and websites the campaign spread virally.