In 2011 Puma launched an international concept called Puma Social Club, dedicated to all the afterhour athletes around the world. We organized a party in Brussels in Madame Moustache where people could participate in cafe sports such as table football, darts, glow hockey, mini tabletennis etc. Dj’s Ed & Kim, Blanche + Bietnik, Jules X and Rock ’N Rollin took care of the musical atmosphere.