MTV wanted to gain more content in Belgium and asked ContentCowboys to come up with a derivative brand. ContentCowboys won the competition with the project MTV Noise.
MTV Noise is an online community platform where young people can register and have access to unique MTV content such as wallpapers, ringtones, games, discounts, ... People could remix/recreate this page by collecting the RSS feeds they want.
ContentCowboys developed the whole campaign, logo, identity, website and all the derivatives such as t-shirts, stickering for car, hugh billboards, in other words a total branding.
In the next phase a communication campaign was developed to promote the new MTV Noise project. 5 Different commercials about Sophie & Stephanie were made and shot in South-Afrika. They had a great impact
