During the summer of 2011 ContentCowboys managed the entire Burn / David Guetta contest for the Benelux. People could win a VIP trip to Ibiza, David Guetta’s latest album or other great prices. ContentCowboys designed all the POS material that was displayed at the retailers, the wobblers and stickers on the cans and the entire burn.be and burn.nl website.
First we had to encourage the customers so they went out to buy a can of Burn energy drink, afterwards they had to check their unique code on the website to see whether they had won or not. Further on we also integrated a newsfeed on the website that was updated on a daily basis. On the website people could find out more about who had won, Burn events, Burn studios and Burn news in general.
Last but not least we also did the follow up for this contest. Every winner received their price and the lucky one’s went on a luxurious VIP trip to Ibiza.
