During the summer of 2011 ContentCowboys managed the entire Burn / David Guetta contest for the Benelux. People could win a VIP trip to Ibiza, David Guetta’s latest album or other great prices. ContentCowboys designed all the POS material that was displayed at the retailers, the wobblers and stickers on the cans and the entire burn.be and burn.nl website.
To get more traffic to the Burn website we integrated a call to action on lanyards we’ve been handing out on Burn events such as Extrema, Legendz and Ostend Beach. We were present with our 5 by 10 meters festival booth that was moreover adjustable in size and also designed and build by ContentCowboys. In this festival booth we gave short courses how to use the Burn Studios, an audio tool developed by Burn.
