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Breakbaar is a youth campaign that encourages friends of casualties to organize an amusing activity for their friend.
Breakbaar wants to give a positive answer on this difficult topic. Young people who have organized an activity could post this on the website Breakbaar.be. Breakbaar collected all the initiatives and inspired other groups to participate.
ContentCowboys developed the concept and created the look&feel. The campaign was launched with a call to action TV commercial on the TV channel Acht. A song of Admiral Freebee was used for the commercial.
After all the subscriptions on the website, 5 were picked out. With these 5 groups of friends a program was made (in 5 episodes) which was seen also on the TV channel Acht.
www.breakbaar.be