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ContentCowboys made the short flim ‘BLUF!’.
Too often, young people are exposed to gambling - such as the popular poker game - and the accompanying dream to get rich quick. The Gambling Commission will make every effort to show young people the dangers of gambling. So ContentCowboys created a prevention campaign that aimed at young people aged 14 to 18 years.
The Gambling Commission organized a competition between different agencies to create the right look and feel to this project and to make young people aware of the dangers of gambling. ContentCowboys won the pitch and made the short movie ‘Bluf’.
The movie is about 5 young people that get hooked on the thrill of gambling during their school. From Bingo boxes to online pokergames or roulette, the hunger for the big pot is insatiable.
BLUF confronts young people in an explicit way with the dangers of gambling, translated into a short film with a powerful message, without being too commercial or too scholastic.
The use of a feature film to raise awareness is unique. It’s the ideal way to reach young people with the right message. The film is also used as teaching material in schools. Also a website was created where people could view the short film.
Content Cowboys developed an overall look and feel: the graphics of the film (bumpers, SVO, logos, DVD cover,...) but also the design of the accompanying teaching materials (posters, brochures,...)
The concept was so succesfull that is was used in other countries. (Germany, Poland, Canada,...)